Industrial Design & Concept Development
The industrial design phase is where we begin developing idea sketches that illustrate various concept directions for the new product. The goal here is to get all the ideas out of our heads and onto paper and begin narrowing our focus towards the perfect product direction. During this phase we explore many different ideas and directions while working to find the right balance between product form, materials, functionality, cost, and manufacturing methods. We encourage the client to be heavily involved during this phase so that their input can drive the product success. At the end of this phase there is almost always a clear winner that we can confidently move forward with into engineering.