Platform Product Design

Design Research - Atlanta, GA.

Comparative Product Analysis for a backpack / cooler product.

Comparative Product Analysis for a backpack / cooler product.

Design Research

The first step in product development is to fully understand the competition and target market. We provide our clients with a thorough Comparative Product Analysis which provides a wholistic look into the price points, performance, strengths, weaknesses, materials, design and marketing techniques of similar products in the market. Having this insight as we enter into the design phase allows us to zero in on the needs of the market and work towards ideas that truly differentiate from the competition.